Earnings and Statistics from my 4th Android + IOS + WebGL Game – Mirkowanie
It’s time for statistics and earnings from my 4th Android/WebGL Game, “Mirkowanie” is an idle clicker. It’s mostly a unique game because it was made for Polish social media website community (but not only players from Poland play it), it’s specific. So I was not looking into many players + earnings (Poland got meager earnings from ads) I’m just 19-year old newbie, I couldn’t sleep, I had a wake up at 3-4 AM and I started developing “Mirkowanie.” It was a lot of analyzing data (imagine checking social website data from the 2005-2018 year). “Mirkowanie” has been downloaded 3451x (total). 3432x downloads come from Google Play, 19x downloads come from Amazon Store. Amazon Store is that low because downloads of the game were mostly from Poland. WebGL (online) version got 26000 gameplays. Record of downloads in one day (Google play) was 1900x. As a curiosity, I had got 500x testers (Android Version, Google Forms) in one day.
Total Downloads (Google Play/Amazon App Store):
Downloads in ~30 days (Google Play, February):
What About earnings?
Kongregate: $29.62 (Online Version)
Chartboost: $17.56 (Android)
Unity Ads: $36.82 (Android)
Total = $84
Not bad, I mean, the target of this game was Poland (one website) + the game was just a random idea that comes to me at 3 AM. Interactions with players/users were true rewards. I mean from one side I got 1900x downloads in one day, for me, those are big numbers, but to be honest, for gamedev business it’s nothing, but wait, for me, that’s still 1900x downloads (my first game got 600x Downloads in ~1 year). As a curiosity, ~25% downloads (Google Play) comes from Xiaomi devices. In last week “Mirkowanie” has got 14.3k sessions, max time spend in-game (one day, max, total) was 13.85M seconds (~160 days), it’s 80 minutes for each user, average 2.5 sessions per user. Let’s look at other statistics
Mirkowanie was top 1 new Free casual game in Poland (click image to open it in full size):
Unity Analytics (new users, click image to open it in full size):
Unity Analytics (MAU, monthly active users, click image to open it in full size):
Users % country, data from Google Play:
Country map from Google Play:
Android usage (% version, data from Google Play, click image to open it in full size):
Phones usage (% most popular phones, data from Google Play, click image to open it in full size):
Rates (data from Google Play, click image to open it in full size):
“Mirkowanie” was a fun project, I was making space shooter (the project has been stopped), I had a wake up at 3 AM, and I started developing this game, The interactions with Wykop community were the best part of this project. My plans? Well, I’m back to developing my 4th game (now 5th), like I have written before, it will be a space shooter. You can also play my game here (just click one of these buttons/images):Online Version (Crazy Games)
How is the game doing right now? In the last 7 days, It got 0x downloads (Google Play), Mirkowanie got 4264x total downloads from Google Play. In Amazon App Store game got 80x total downloads. I had also released Mirkowanie on IOS. In the App Store, it got 111x total downloads. I had released Mirkowanie on App Store in ~2019 year. In App Store, the game got low downloads number because there was no marketing for it (the game was released a few years later on IOS than Android/WebGL).
Total downloads (data from Google Play):
Total Android versions (% usage, data from google play):
Total downloads country (data from Google Play):
Amazon App Store Total Downloads (click image to open it in full size):
Sessions per day last ~1 month (click image to open it in full size):
*Fun Fact: Mirkowanie was downloaded 6x from itch.io (total).
What About earnings?
Chartboost: $33.42 (before was $17.56)
Unity Ads: $92.33 (before was $36.82)
Crazy Games: 15.36 euros (before was 0 because the game was not released on this platform, ~15.8k plays)
Kongregate: $45.84 (before was $29.62, ~36.5k plays)
Total = $171.59 + 15.36 euros (before was $84)
* Earnings are from Crazy Games (normal plays + reward video ads, rewards video ads were implemented in ~2019 year). Chartboost (IOS/Android, screen ad + reward video (if Unity Ads fails), Unity Ads(Android/IOS, reward videos). Kongregate (normal plays). No IAP.
We got a huge difference in Unity Ads. It’s because players were mostly playing reward video ads. Most of the views of the ads come from Poland, ~$92 from Unity ads is a surprise for me. On Crazy Games, numbers are not high because the game was mainly aimed at players from Poland.